Round 2 (Taken with instagram)
Here’s a link to an interesting discussion at Typophile.com about the importance of optical scaling when designing a logo.
The example above shows how complex logos need to be simplified in order to look the same when scaled down. I might need to revamp the Catch The Fire logo to accomodate this.
Source: typophile.com
Source: behance.net
The way identity firms earn their money is in guiding a company into making a decision about one of these things and giving them a plan for actually using it so they can start to create value around it.
A screenshot of my messy Illustrator file of a project I’m currently working on. It’s almost finished!
Mikey Burton another great illustrator/designer. I’m thinking about doing this stamp idea for my own branding.
Source: itsjustlikemyopinion
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