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Packaging for Cadbury Chocolates celebrating the Queen’s Diamond Jubilee.
via Tea and Sympathy
(via fashionwolf)
(Source: unchartedmaps)
I don’t think winners beat the competition because they work harder. And it’s not even clear that they win because they have more creativity. The secret, I think, is in understanding what matters.
It’s not obvious, and it changes. It changes by culture, by buyer, by product and even by the day of the week. But those that manage to capture the imagination, make sales and grow are doing it by perfecting the things that matter and ignoring the rest.
Both parts are difficult, particularly when you are surrounded by people who insist on fretting about and working on the stuff that makes no difference at all.
– Seth Godin
(Source: sethgodin.typepad.com)
[video]
Round 2 (Taken with instagram)
Here’s a link to an interesting discussion at Typophile.com about the importance of optical scaling when designing a logo.
The example above shows how complex logos need to be simplified in order to look the same when scaled down. I might need to revamp the Catch The Fire logo to accomodate this.
On a roll this afternoon doing some logo work
Crazy Talk: The Do-What-You-Love Guide
I wasn’t a hard worker as a kid. In fact, I was expelled from school at 12, with the diagnosis “oppositional defiance disorder.” In high school, I flunked math classes for handing in tests blank and got suspended for reading books in class. I didn’t get accepted to a single academic college.
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(Source: , via homeandinteriors)